Craft VS Design by Norman, D. A.


The author first summarizes the past of design: crafts. Craft is the initial expression of design. Its purpose is to make things vivid and beautiful. Then, the author confesses the current design: it changes with the development of science and technology to become the interactive design. It not only changes people’s lifestyle, but also improves people’s quality of life. And raised the question: Is it new and sustainable? The current design is at the fork in two directions: following the mainstream and deviating from the mainstream, combining design ideas and crafts. The author first discusses the fundamental problem of reducing or even neglecting art when learning process design. He therefore raised questions: The author compares the differences between design and craft. Design thinking gradually replaces craftsmen because designers can achieve business results, but few of them become leaders, but craftsmen have limitations. Therefore, both have Pros and cons. Quality of life, the natural environment affects people’s minds, and craftsmen cannot solve these problems quickly. Therefore, design becomes evidence-based technology. Design is a quick problem-solving technique because complex high-tech makes people confused how to use them. Therefore, it will satisfy the simple lifestyle of ordinary people. Designed to replace the craftsmanship to achieve higher profits, to look at the world with a new look, to replace productivity, efficiency and profit in an efficient way. Design education is proud of craftsmen because they are creators, but they will eventually become history. But design is a factor that affects our way of life, can improve the happiness of life, and can learn across professions.

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